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If you’re like most people, Peep’s arm will direct your attention to the headline. Now consider the look on his face: concern, passion, assertiveness. In the few milliseconds before your focus shifts to the headline, you’re already primed to feel a slight sense of anxiety.

What do you mean my website is leaking money ?

Note the use of color to direct your attention to the word “money”. Not only is red a “stop” color, but it’s also contrasting.

Consider how Nike uses awe in their images…

Or how Mothers Against Drunk Driving uses sadness and anxiety…

Or how SilvaStar, which creates forest products, uses anger…

There’s also a psychological theory called Rose Asymmetric Keyhole Back Midi Dress 10 / RED I Saw It First Dq1qROy
. When a personal connection is established, you start to see emotional synchrony. So, hanging out with people who are regularly sad or quick to anger will influence your sadness and anger levels. Images can be used to make that connection and create synchrony.

Next steps for you:

There are two main factors that go into emotional copywriting: triggers words and storytelling.

Trigger Words

Trigger words are commonly associated with specific emotions. When read, they subconsciously trigger those emotions. This works in a way that’s similar to someone with PTSD recalling an emotionally traumatic event because of an environmental trigger.

For example, what emotions do these two sets of words trigger for you?

For most people, they will trigger anger and sadness, respectively.

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, founder of Copyblogger, wrote : “The difference between the right word and the almost right word is determined by the level of emotional identification that word prompts. In other words, the right emotional trigger words take the same basic message to all new heights.”

Repeatedly using words that typically trigger a certain emotion will, inevitably, trigger that emotion for your visitors.

First, ensure you understand the words your audience is familiar with. Yes, most people associate arrogant, greed, cruelty, hate and bitter with “angry”. And yes, most people associate despair, unfortunate, sorry, agony and helpless with “sadness”.

However, there might be certain words that trigger those emotions specifically for your audience (e.g. “malpractice” for doctors).

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while others have 15 words for “fear”. Thus, trigger words are not universal and the best way to discover them is to:

1. Perform qualitative research to find your audience’s trigger words. What words are your happiest customers using? Your most frustrated customers? What words are being used to convey emotion on the sites they frequent?

1. Perform qualitative research to find your audience’s trigger words.

excellent recipe , did not have cream cheese but had goat cheese turned out excellent.

G says

I used chicken broth instead of milk to thin the sauce (because somebody drank all the milk on hand). Delish! Next time (and there will be a next time), Ithink rather than trying to cook stuffed breasts I’ll just cut the breasts into bite size pieces, season and brown them, then add the filling/sauce. This was soooo good!

MMM!! That sounds delish! I am so glad that it turned out for you! Thanks for sharing!

Jim says

I’ve made this recipe twice now. It has become one of my favorite chicken dishes. The last time I made it I marinated the chicken overnight in Marsala wine. Delish!

That is great to hear! Thanks so much for following along with me! I am so glad that you are finding it more and more comfortable in the kitchen. Best of luck! You are a great mum!

ken Weaver says

I am by no means an experienced cook.. I never had to cook at all until the last few months after being seperated , but being the father of 2 teenage sons that love to eat I had no choice but to figure ir out. I made this recepie last night and it was amazing and got 2 thumbs up from my boys, The devoured this dish.. Thank you for making the directions so simple and easy to follow..The more I cook using your recepies the more comfortable cooking, it no longer feels like a dangerous science experiment It also feels great to be able to cook nice meals that are healthy choices for the kids and mysef !!!

This chicken will last a few days in the fridge. That is great that it tasted so good and you have leftovers for this week! Win-Win! Enjoy!

Susan says

How long could it hold up in the fridge, I had lots of leftovers. It was amazing.

AWE! Thanks so much! That is so very kind of you hun! I am so glad that you found my site and that I could be of help to you! Thanks for following along with me! Let me know if you have any questions or help too!

Yes, of course!

Noemi says

Codepen is billed as “A playground for the front end web.”

You can show off your latest creation and get feedback, build a test case for that pesky bug and find example design patterns and inspiration for your projects.

While you can start for free, CodePen will allow you to upgrade to pro features for $9 per month.

Usersnap is a simple, yet powerful bug tracking user testing tool. With annotated screenshots, it makes it super-easy to communicate change requests, bug reports or user feedback with your developers and designers.

With point-and-click annotation tools, Usersnap helps you report bugs where they happen: in your browser. No need to switch to a bug reporting application or to fill out endless forms. Bug tracking is now a picnic!

Gitlab is a web based git repository service (like Github and Bitbucket) that is written in the Ruby programming language.

According to Upwork “its permissions, branch protection, and authentication features are what really make it stand out. Teams can secure projects on a more granular level, and projects are kept even safer while they’re being worked on.”

Fogbugz allows developers to prioritize issues so that they can keep projects organized.

Fogbugz also makes it easy for customers to communicate with developers on feature requests and bugs so they have all the context they need to solve the pressing need of the customer without switching between multiple products.

And last but not least, Fogbugz takes a holistic approach to building (and selling software). You can collaborate with designers, marketers, and support staff to complete projects, not just other developers.

I get it. There’s absolutely no possible way that we could have found all of the tools that you use to collaborate and work remotely.

But that doesn’t mean we aren’t curious about what you use.

So, if you have a favorite tool, whether we mentioned it or not, please share it with us in the comments section below.

Oh, and don’t forget to tell us why it’s your favorite!

Greg Digneo

Greg Digneo writes for TimeDoctor.com, a time monitoring and productivity monitoring software designed for tracking hours and productivity of remote teams. If you would like to see where you and your team are spending your time during work, then try Time Doctor FREE for 14 days.


June 28, 2018 at 9:30 am

Kahootz is great for bring stakeholders together to form communities of interest, in a secure online workspace.

May 28, 2018 at 6:41 pm

Great list of online collaboration tools! I’d also suggest Notejoy as a great option for teams. It’s a collaborative notes app for teams to collaborate together in a fast and focused workspace.

On the other hand, there are also significant challenges to visualizing features with optimization. In the following sections we’ll examine techniques to get diverse visualizations, understand how neurons interact, and avoid high frequency artifacts.

Do our examples show us the full picture? When we create examples by optimization, this is something we need to be very careful of. It’s entirely possible for genuine examples to still mislead us by only showing us one “facet” of what a feature represents.

Dataset examples have a big advantage here. By looking through our dataset, we can find diverse examples. It doesn’t just give us ones activating a neuron intensely: we can look across a whole spectrum of activations to see what activates the neuron to different extents.

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In contrast, optimization generally gives us just one extremely positive example — and if we’re creative, a very negative example as well. Is there some way that optimization could also give us this diversity?

A given feature of a network may respond to a wide range of inputs. On the class level, for example, a classifier that has been trained to recognize dogs should recognize both closeups of their faces as well as wider profile images — even though those have quite different visual appearances. Early work by Wei et al. attempts to demonstrate this “intra-class” diversity by recording activations over the entire training set, clustering them and optimizing for the cluster centroids, revealing the different facets of a class that were learned.

A different approach by Nguyen, Yosinski, and collaborators was to search through the dataset for diverse examples and use those as starting points for the optimization process . The idea is that this initiates optimization in different facets of the feature so that the resulting example from optimization will demonstrate that facet. In more recent work, they combine visualizing classes with a generative model, which they can sample for diverse examples . Their first approach had limited success, and while the generative model approach works very well — we’ll discuss it more in the section on regularization under tie front pumps Metallic Proenza Schouler lqYmuiDz
 — it can be a bit tricky.

We find there’s a very simple way to achieve diversity: adding a “diversity term” For this article we use an approach based on ideas from artistic style transfer. Following that work, we begin by computing the Gram matrix G G G of the channels, where: G i , j = layer n [:,:,i] layer n [:,:,j] G_{i,j} = \text{layer}_n\text{[:,:, i]} \cdot \text{layer}_n\text{[:,:, j]} G i , j = layer n [:,:,i] layer n [:,:,j] From this, we compute the diveristy term: the negative pairwise cosine similarity of pairs of visualizations. C diversity = a b a vec ( G a ) vec ( G b ) vec ( G a ) vec ( G b ) C_{\text{diversity}} = - \sum_{a} \sum_{b\neq a} ~ \frac{\text{vec}(G_a) \cdot \text{vec}(G_b)}{||\text{vec}(G_a)||~||\text{vec}(G_b)||} C diversity = a b a vec ( G a ) vec ( G b ) vec ( G a ) vec ( G b ) We then maximize the diversity term jointly with the regular optimization objective. to one’s objective that pushes multiple examples to be different from each other. The diversity term can take a variety of forms, and we don’t have much understanding of their benefits yet. One possibility is to penalize the cosine similarity of different examples. Another is to use ideas from style transfer to force the feature to be displayed in different styles.

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